When we refer to online games we are normally referring to video
type games that we play on a computer via the internet. Some video games
are played over the internet using mobile phones and video consoles,
but generally speaking online games means computer games that need an
internet connection to be played. Simple text-based multiplayer games
were the first of these types of games as internet connections were slow
and expensive when these games were first introduced in the 1980s.
Gradually these games became popular in the 1990s, with today's online
games featuring virtual communities, realistic graphics and multiplayer
games where people can even play one to one or in knock out tournaments
for cash prizes. We all know that the internet is the fastest growing
market place in the history of the world but did you know that there is
an online games sector that is growing 4 times faster than the internet
overall! Yes! and it's the "Online Skill Games" market.
There are many styles of Online Games
Some of the different types of online games that exist:
1.
Real time strategy games: This type of game is all about strategy
where, for your army to fight successfully against the other internet
players you need to develop a game plan by building lots of resources
2.
First person shooter: Here the players compete with each other one to
one. In most first-person type games, the online game allows the death
match or arena style of play. In this style of game play the view you
see is the one seen from your character's eyes.
3. Massively
Multiplayer Online Role Playing Games (MMORPG): In this type of game
each person has to keep trying to reach the next highest level until he
has reached the top one written for that game and these online games can
have, simultaneously, thousands of players from every part of the
globe, playing in a giant virtual world interacting against or with each
other. Gamers can keep playing these types of games for months or even
years!
4. Browser type games: These are pastime games that are
quick, simple and small that are played in your browser. The popular
Java and Shockwave technologies are used to develop these games.
5.
Online skill games: An online skill based game is a web game played in
tournament format or one to one. Each player pays a cash entry fee to
play with a cash or merchandise prize going to the winner or winners.
The outcome of each competition is based on the player's ability and
performance not luck.
How Do Online Game Companies Make Money
All
games today, are playable online. How do we make money? This is the
question that companies making the online games have to ask themselves.
The majority of companies make single-player games that are played at
home and in this the player has to beat the artificial intelligence of
the enemy. Today these games normally include an online multiplayer
version which can be played against or with other Internet players. By
selling their game DVD/CDs is how these companies earn their profit e.g.
Warcraft 3 and Counter Strike. Advertising and promotions is how
browser game companies make their money. MMORPG companies generally
charge their players a monthly fee and continue to add content by
programming new scenarios etc in their games e.g. Everquest 2 and World
of Warcraft. Some don't, but survive because their DVD/CD sales are high
e.g. Guild Wars.
What is the future of online games?
Soon
there will be a new entry into the online skill games market. According
to their Free Online Games Market Report they will be the first company
with their new online skill games platform, to launch a business that
encapsulates three of the newest phenomena on the internet today. Online
Games Entertainment, Social Networking using web 2.0 and a new way of
marketing which has been described as Social Marketing 2.0. One of the
core differences with this new platform over the conventional models is
that we the players can if we want share in the profits while we play
our games. With the market today (2007) worth approximately $5.2 billion
USD and predicted to rise in the next 3 years to over $13 billion USD
that's $412 per second and with social networking sites already reaching
45% of web users and the 4 major Instant Messengers having more than
400 million users between them this potentially could be a whole lot of
money.
0 comments:
Post a Comment